Review: Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design
I can’t say enough good things about this book. Beautiful and inspirational, it has the reassuring feature that a book on foundational principles of design should be exceptionally well designed itself. Each principle gets a two page spread with just the right depth of summary, narrative and citations on one side, and exceptionally well chosen examples on the other.
The principles bridge graphic design, industrial design and engineering and can greatly aid building a common language of design and better understanding and collaboration in organizations which contain these often not-well-married communities. While the principles themselves might range from pithy to thought provoking, the overall ensemble is very rewarding.
Hands down, 5 stars.
As with some others on Goodreads, I found this book a little hard to rate, thinking it a “3.5″ and opting for a 4 star rating from an “E for Effort” standpoint. Part of this is high expectations on my part based on affinity for Silver’s FiveThirtyEight election prediction work.
The book is well researched and covers a nicely diverse array of example topics, including but not limited to economics, betting, sports, weather, climate, earthquakes and terrorism. The diversity keeps the interest going. A challenge here is that few of the examples were unfamiliar to me; ironically as the book is ultimately about Bayesian inference, there may be a little bit of a Bayesian thing going on relative to those most likely to buy/read and those most likely to have prior exposure and be left wanting more. The same thinking might suggest that the book is targeted more towards readers attracted by Silver’s political forecasts than those with a wonkish or professional interest in prediction itself.
For the latter, Silver redeems by offering something hard to find in similar popular literature, a high level synthesis across both realms and disciplines in prediction. A contrast with Kahneman’s Thinking, Fast and Slow and Surowiecki’s The Wisdom of Crowds (both of which Silver draws from) helps illustrate: While these two books are by no means peers (Kahneman’s represents a lifetime of scholarship, Surowiecki’s is more management faddish), as books, both suffer a bit from “the curse of knowledge” – the authors’ over familiarity with the often contradictory details leaves the reader rudderless on how to apply the findings in practice.
Silver, instead, takes a first step towards synthesis. This is welcome, although occasionally questions do arise about the formal correctness of mixing and matching themes and findings from very the different predictive methods (regression, classification, physics based modeling, simulation, etc) covered in the book. Absent a unifying framework to relate these methods (Silver is clearly an applied forecaster rather than a theoretician) the reader must rely on his claims to authority by experience (as well as the depth of research indicated by heavy citation) in trusting the synthesis and recommendations.
Overall, Silver ends up on the positive side of the trust ledger sheet, and even for readers already familiar with the topical examples, he provides enough additional color, as well as thought provoking commentary, to make it all worthwhile.
Wow! This book is not only beautiful but really interesting. Far more than just a nostalgia coffee-table piece, the text is both interesting and thought-provoking.
I found the best chapters / collections to be those on the human form, and on modern art influences. In these not only were the graphics themselves stunning, but the narrative added significant depth. I was a smidge less interested in the chapters that spent more time writing about technical details – the content seemed too deep for a non-aerospace reader, but “already known” for insiders.
A surprising side to this book was how many of the advertisements are focused on recruiting, reflecting the early space age ramp up. To this end the ad copy itself is often very interesting as well.
I gather the author is hard at work on another book. Can’t wait!
Jon Gertner’s “The Idea Factory” tells an important story about the history of many of the communications and information technology underpinnings of our current era. More importantly, it explores (indirectly and eventually) a major question of what is needed to make large basic and applied research labs successful. I’m glad I read this book, but can’t say I necessarily enjoyed reading it. As such I’m struggling with whether to rate 3 or 4 stars … if Goodreads allowed 3.5, that’d be it.
Growing up very close to Bell Labs’ Holmdel NJ facility, I was attracted to this book because of the place the Labs occupied in our local culture. If you were bright, technically oriented, and wanted a well-paying job, Bell Labs was the place to strive for. The invention/discovery of radio astronomy at Crawford Hill added to the mystique. Read more
Review: The Theory That Would Not Die: How Bayes’ Rule Cracked the Enigma Code, Hunted Down Russian Submarines, and Emerged Triumphant from Two Centuries of Controversy
The Theory That Would Not Die: How Bayes’ Rule Cracked the Enigma Code, Hunted Down Russian Submarines, and Emerged Triumphant from Two Centuries of Controversy by Sharon Bertsch McGrayne
My rating: 4 of 5 stars
It probably takes a special sort of person to dive into an entire book about one statistical theory, but for those so-motivated, this one pays off.
As a latest foray into lifelogging I’ve been playing with a tool called “Moodscope“, a lightweight daily quiz which tracks excursions into positive and negative moods. It appears to be rooted in the established psychometric metric of the Positive and Negative Affect Schedule (PANAS). In short, you take a short quiz, and get back a 0-100 score, with 50 being neutral, >50 being “positive affect” (er, “good mood”), <50 being “negative affect” (“bad mood”). Faced with such a temptation, I couldn’t resist seeing if this was all hooey or if there would be signal in the noise…
Pausing for a “work meets play” moment, thanks to stumbling across the cool interactive timeline tools at tiki-toki.com. To try out the new tool, I loaded up a database of NASA mission proposal competitions over the last 20 years, mostly in science and technology. The dry run is available here. (Or view a screencap here).
Time for one last slice of the NASA pie, this time broken out state by state (following up on previous slices by Company, and by Field Center). Again, all data are from NASA’s annual procurement reports, are inflation-adjusted to FY10 dollars, and are 3-year smoothed. The embedded time-series begin in 1999 (reflecting a 1997-1999 average) and end in 2010 (thus, the data still only reflect the old Constellation program, and not the Obama administration’s requested new direction).
Last week I sliced the NASA procurement history up based on its deployment through its ten field Centers. Today, a slightly different take – tracking the end recipients. Well, to a point … NASA’s official procurement data only tracks the “prime contractor” recipients of awards (whether technical primes or support service contractors). In the actual aerospace industry, of course, the money then gets distributed through layers of subtier suppliers (subcontractors). That said – even tracking the primes over time is interesting. Read more